JOIN INAMO
JOB TITLE: DIGITAL MARKETING MANAGER
Where: Sydney, CBD
We’re looking for a curious and analytical digital marketer keen to help drive INAMO’s Growth Marketing program. Someone that’s comfortable being uncomfortable in the Startup space. Someone with big ideas, a data-driven approach, an extremely diverse skill set and loves to execute with measured impact.
INAMO in a nutshell
We’re creating a revolution in wearable technology by providing consumers with a variety of wearable products that suit their lifestyle.
Our Team + You
We offer a competitive compensation package with meaningful equity. Join our quickly growing team of amazing people and enjoy your days at our casual and creative Stone & Chalk Office.
What will you bring
We’re growing fast and our pace demands a collaborative process as well as a strong confidence in individual creative problem solving.
You are a pro at managing online marketing programs and driving direct business-to-consumer sales. You have a thorough understanding of paid and earned media, affiliate programs, and the strategies to continuously improve the online sales funnel.
Working closely with our Head of Growth & Strategy you will:
Key Responsibilities:
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Plan and execute all digital marketing, including content, SEO/SEM, email, social media and display advertising campaigns
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Brainstorm new and creative growth strategies
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Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Utilise strong analytical ability to identify all critical metrics to live by
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Create and manage content creation strategy for all channels (manage external agencies where needed)
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Design, build and maintain our social media presence – Community Management
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Create paid ads strategy and then execute
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Develop and manage influencer relationships
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Develop a website traffic plan and create goals and benchmarks to meet
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Optimise website and landing pages for SEO as well as usability
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Plan, execute, and measure experiments and conversion tests
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Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
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Work with Head of Growth to identify conversion points and optimise user funnels
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Identify trends and insights, and optimise spend and performance based on the insights
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Collaborate with agencies and other vendor partners
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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Measure and generate monthly reporting on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
You will have at least:
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3-5 years experience in digital marketing – Content marketing, social media marketing, performance marketing and conversion optimisation
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Experience in B2C and B2B marketing
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Solid understanding of E-commerce, PPC, SEO, SEM
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Ability to execute on strategies
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Working knowledge of web design principles, best practices and content management systems
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Experience in Marketing Automation– Marketo, Pardot, Salesforce
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Solid experience with analytical tools such as Google Analytics, Excel, Tableau etc
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Ability to work in a small team as we scale
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Excellent written and verbal communication skills
We are an equal opportunity employer and value diversity at our company.
If you believe this role is for you then contact us: